Tony DeMeo


It’s easy to understand that when a product expires, it loses most, if not all, of it’s value. When milk goes bad, it’s BAD.

The same applies to other things. A hotel room that is unused (and not paid for) is money that will never be recouped. Once an airplane takes off with empty seats, that potential revenue is lost forever.

One of the mistakes people make is to want to keep margins high, or average sales prices high at the expense of potential profits that can never be recovered.

While there are some products and services that never go bad, most do and look to optimize the profitability before they are lost forever.

Have a great day!